Only a day after the planner's off-timetable show in Kaliningrad, Russia, Super Sunglasses has discharged the promoting effort for its cooperation with Gosha Rubchinskiy.
Coordinated and altered by one of Rubchinskiy's long-term colleagues, Julian Klincewicz (the 21-year-old skater, craftsman, originator, picture taker and movie producer), the film highlights a few diverse solo moves. One artist (presented above) performs on the shoreline wearing one of the planner's SS17 tracksuits made in a joint effort with Italian sportswear mark Kappa.
Portrayed by Super as like "an expressive dance", the film brings the universes of move and design together, shot in Klincewicz's mark lo-fi stylish. Concerning the shades themselves, they take after oversize wrap arounds, in dark and in white with yellow-tinted focal points.
Rubchinskiy has collaborated with a great deal marks in his time – from Reebok, Supreme and Vans, to Fila, Kappa, and Sergio Tacchini for SS17. At yesterday's show, the fashioner divulged an unexpected coordinated effort with German sportswear monster adidas. Drawing motivation from footballers' on-field and off-field garbs, the accumulation saw a combination of soccer and skate style.
“In the 90s or 80s, it was separated: football fans were football fans and skaters were skaters,” the designer said post-show. “But now things are changing, you see skate kids wearing football clothes and you can see football fans wearing skate stuff. Cultures mix, subcultures mix.