 Jan.10/2015 1176561-3-1 Annenberg School of Communications, University of Pennsylvania: (Part 13 at 38:58 and Part 14 at 12:45) "home is where you hang your head" 53:25 "from the land of the DEW-Line" 53:54 "blowing both horns of his dilemma" 54:02 the audience is about to become workforce 55:14 proposal to use the audience in scientific research (inevitable in 2 or 3 years) (after the quiz shows' fiasco) 55:35 "the Gut Gal" vs. "Bat Man" 57:22 Part 14 at 12:45 Kuhn, Barfield, Havelock, Innis, and Hall 14:11 McLuhan explains why his "image" is contemptible 17:28 audience as workforce (a "happening") ends the Nielsen ratings (discovery takes over in education) 19:12 ads become more important than the products 20:24 McLuhan's book with Jovanovich 21:08 the effect of Xerox (predicts the Internet) 21:40 end of the "storyline" in the Arts (many complex jokes ["instant humor"] as in FINNEGANS WAKE) 22:44 end of all "lines" 23:54 humor as a "cultural protective layer" against grievances 25:06 McLuhan's definition of "happening" (the audience and actors [see readers and authors at 28:29] are one) ("the meaning of meaning" in the 1920s is a happening like a newspaper) 26:00 a happening can't be verbalized because it's a case of "all-at-onceness" (doesn't have a verbal form possible to it) 26:46 an example of McLuhan's audience not knowing he's serious and clinical 26:57 an example of McLuhan's Menippean satire of his audience 27:43 Zappa (audience joins in) 28:06 all media and Arts are like the safety car/pin (a NEW art form like ads [see Picasso 50 years ago]) 28:33 Truman Capote or the reader was the murderer in "IN COLD BLOOD" 30:22 Oedipus was the first "youdunnit" (but today nobody "did it") (no SIX DEGREES OF SEPARATION = "in any highly involved, intricate feedback network") (Bob is explained ["I did it"]) 30:51 existentialists explained 31:24 the new electric "dimension" (ask iON about this) 32:00 the "role" takes over from the "job" 32:31 "role" is defined 32:57 the computer DID NOT obsolesce the "job" 33:18 "myth"'s retrieval explained ("it's a 'happening' and instant grasp") ("mythic" Baby Boomers via "information overload") 33:50 Paul Goodman's GROWING UP ABSURD (Paul did not like McLuhan's explanation) (nobody has explained this to the Baby Boomers) 34:35 Bonanza as "science fiction" (19th Century) for the Third World 35:45 moving from the unfamiliar to the familiar (the mirror of Perseus is RVM) 38:14 why "silent movies" come back vs. color TV 39:18 Jan.10/2015 1176561-5-1 Annenberg School of Communications, University of Pennsylvania: (Part 17 at 47:57 and Part 18 at 7:32) retrievals as a technical art form ("as Innis tells us") 48:10 Earth becomes an "old nose cone" a second example of McLuhan's audience not knowing he's serious and clinical 48:46 TV becomes an art form under satellite conditions 49:42 a big reversal in "content": the unconscious vs. the human consciousness 50:29 the big-hearted surgeon joke about "touching up the X-ray" (McLuhan predicts more and more "symbol manipulation") 51:07 Pop Art ("your environment becomes an art form [programmed]") and Happenings (society as an art form) are a reflex of the satellite environment (see my Charts) 51:28 Jacques Ellul's definition of "propaganda" ("propaganda ends when dialogue begins") 52:06 "talking back to the media" (see Theall's "talking") 52:59 "Egyptian" art (totalism) retrieved 53:33 McLuhan predicts "Black Power" in Africa/America and Chinese "nostalgia/old dreams of primitive integrity and perfection" 53:57 Stalin's "Pan-Slavism" (1910) explained (McLuhan chuckles at 55:02) 54:43 retrieval of BATMAN due to color TV 55:22 end of the Neolithic planter/specialist and return of the Paleolithic hunter (the "James Bonds" since Sherlock Holmes are "mythic", "Egyptian" hunters ("crossing boundaries" [as does the charismatic journalist] explained at 57:09) 56:02 "bad news" is a "real" interface/encounter (artist is anti-social), ads/"good news" are one-way (McLuhan claims "a thing that has mystified me for years") 57:30 the anti-social child/sleuth/martyr/criminal/reporter/artist/poet sees "the Emperor's new clothes" 58:04 McLuhan says he's not supporting "just being contrary and ornery" 59:14 Art as "the blood bank of great moments of living in the past" is obsolete, Art has to be a "probe" (helps "to SEE") and a "means of perception and discovery" now 59:21 Part 18 at 7:32 the new importance of "Art" (never before as significant "sheer knowing, survival value, and navigational aid") 8:36 McLuhan ends with the Malraux/De Gaulle joke 9:24 the Panel begins 12:10 "self-expression" is obsolete, people now want to join themselves as a "corporate" group with "cosmic energies" ("joining the rhythms of the world around") 17:10 the Foxtrot vs. the Watusi 17:45 Panelist says McLuhan is confusing like George Gobel (American comedian) 19:39 McLuhan says he never reads book reviews about himself 24:24 specialist form of study vs. total-field study 24:32 McLuhan doesn't want to be caught NOT looking 25:41 the moment (1880-90, the Constructivists) of "Abstract Art" 29:38 McLuhan refutes the "technological determinism" charge 32:33 environments are NOT "around us" 33:21 McLuhan agrees with William Burroughs' definition of "causality" ("cannibalistic") 34:28 more on "Abstract Art" as a cartoon via "the direct interface of tactile surfaces" 38:31 DR. ZHIVAGO, and more on BATMAN's costume as like an iconic cartoon 39:17 is TV less linear? 40:14 Jan.17/2015 1176561-7-1 Annenberg School of Communications, University of Pennsylvania: (Part 8 at 37:50 and Part 9 at 4:39) the effects of the railway the vertical plane and the Roman arch "God is dead" 46:11 the Beatles and "living mythically" Batman and Dracula movies on TV 51:15 other effects of TV Brecht and comics no value judgments the meaning of meaning and memory 58:27 Part 9 at 41:39 thinking and consciousness TV in the classroom listen the recording below:
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