Prophet and leading philosopher of the electronic age Marshall McLuhan was born in Edmonton in 1911. He studied English at the University of Manitoba and at Cambridge before becoming a professor himself, positioning himself as a star academic, writer and speaker at the University of Toronto, where he remained until 1979.
McLuhan pondered the nature of the electronic world and was the first to discuss the relationship between humans and the media – computers, televisions, radios and advertisements – that surround us. In fact it was McLuhan who coined the term ‘media’. He published several books, his most widely-read study being Understanding Media: The Extensions of Man (1964), where he proposed that the media themselves, not the content, should be the focus of intellectual attention – a thought which prompted the famous McLuhan phrase: the medium is the message. Decades ahead of his time, McLuhan’s numerous analyses of media and their effects are still pertinent today, particularly as we become increasingly engulfed by the digital age.
Nov.8/2014 1177790 July 6/66 TV Panel on MM (Harold Rosenberg, Richard Schickel, Tom Wolfe)
(Part 13 at 24:47 and Part 14 at 5:09)
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